Work.
Engagements described with the actual numbers, and with the parts that did not hold.
Why only two of these have numbers
The law firm agreed to publish theirs, and the publication is mine, so those figures are mine to show. For the other two the figures belong to clients who did not agree, and I am not going to paraphrase someone else’s data. All four say where the work fell short, because a case study that does not is an advertisement.
Immigration law firm, Canada
Result. From roughly five leads a month to a peak of 48 within six months, including the first inquiries the firm ever received through AI assistants.
AI search visibility, own publication
Result. A luxury publication built from zero on Next.js. Seven months after launch, 90 of its 120 pages are cited in AI answers, 57 of them in Google AI Overviews.
iGaming, six markets
Method. Sweden, South Africa, Kuwait, the UAE, Korea and Mexico, with a separate strategy per market instead of one playbook translated six times.
Already winning offline. Invisible online.
Method. A luxury pool builder, an award-winning designer and a travel company. Each site was rebuilt around what their customers search for.
What stays private
These are the ones I can publish. Most client work stays private, which is usually the client’s preference and always their call.