Fewer posts than most SEO sites. Each one exists because a client asked the question first.
Companies buy a technical audit and expect growth. What they get is a ceiling removed: a site Google can crawl, understand and serve. If nobody searches for what the site sells, or the pages do not answer, the new ceiling is empty.
A core update and an AI answer produce the same line on the traffic chart and opposite patterns in Search Console. One moves impressions and positions. The other leaves both alone and takes the clicks. Ten minutes tells you which one you have.
The cross-check between the AI tab and the main report gives the same list on almost every site: the pages that lost clicks to AI answers are the “what is” pages. The pages that bring enquiries are not on it. The loss is real. The pipeline value was never there.
Two years of guessing what AI Overviews did to a site just ended, halfway. The new report says which pages appear in AI answers. It does not say what that cost you, and it ships with a switch that removes you from the answers entirely.
Most “AI SEO” proposals now have a schema section, and most of it marks up features Google has already removed. Three types connect a site to an entity. The rest connect it to nothing.
Links are still the currency of classic Google. None of the 90 cited pages on this site bought, exchanged or requested one. What the engines took instead, according to their own documentation.
A report that says “cited in 5,700 AI answers” is true and useless. Split by engine, the same site is a leader on one, a footnote on another and volatile on a third.
A plugin toggle that blocks “all AI bots” removes a site from ChatGPT search while doing nothing about model training. Which user agent does what, according to the companies that run them.
Most large sites carry thousands of pages that exist for no one: filters, near-duplicates, thin translations, an archive nobody reads. They cost more than they earn.
Every product is “X AI” now, so the word carries no meaning to a search engine and no intent from a buyer. The queries that convert describe a job, and the AI terms with volume go to the directories.