International SEO consulting,
market by market.
I help brands rank in markets they don’t speak. Technical SEO and organic strategy for companies competing across borders.
When you need an international SEO consultant
You’re selling across borders and your rankings don’t cross with you. Or your site has grown for years and nobody remembers why half of it exists. Or an algorithm update took a bite and nobody can tell you which pages it bit. These are the projects I take.
What changes when you cross a border
Ranking in one market is a content and links problem. Ranking in five is an architecture problem first: which domain structure, which hreflang setup, which pages exist per market, and which of your own pages are competing with each other in Google’s eyes.
That is the part most teams discover late. An international SEO consultant earns the fee in the first month by preventing the structural mistake, not by writing the thirtieth blog post.
Multilingual SEO is also not translation with a plugin attached. A keyword that converts in Swedish is often not the translated form of the one that converts in English, and the results page that decides your fate has different competitors on it.
Most of this work has been for B2B and SaaS teams selling across borders, and for enterprise SEO services where the site is large enough that structure is the entire problem. What differs for a product company specifically is in SEO for SaaS.
“I approached Regev to upgrade my site and promote it on Google, adapt it for mobile, and add another language. She suggested more as part of the organic work and simply did a great job.”
Technical SEO services
Crawl and indexing control, site architecture, page speed, Core Web Vitals, structured data. My audits end in a prioritized to-do list with owners, not a hundred-page PDF nobody opens. And they are sized to the site, because technical SEO raises the ceiling and does not create demand.
Multilingual and international SEO
This is my home ground. Hreflang that actually resolves, market-by-market keyword strategy, content localization that isn’t translation. I’ve run this for six markets in five languages at once, from Scandinavia to Latin America, under iGaming-level competition. If you are entering one market rather than five, the work is scoped as SEO for entering the US market.
Organic content strategy
What to publish, in what order, and what to prune. Backed by keyword data, mapped to intent, and honest about what your domain can win this quarter versus next year.
Algorithm resilience
I track updates as they roll out, separate signal from panic, and adjust before small dips become trends. When traffic drops and rankings do not, the first check is which pages AI answers took. When both drop, the first check is whether it was a core update or an AI answer.
Market migrations
Consolidating country domains into one structure, replacing translated duplicates with a real hreflang setup, adding a market, or retiring one. The risk in all four is the same: the markets that were already working have the most to lose, and they are rarely the reason for the project.
Every URL in every language gets a mapped destination before anything moves, and the markets that were performing are the first ones watched after launch.
- Audit. Two to three weeks. Everything measured, nothing assumed.
- Priority map. What moves the needle, what can wait, what to stop doing.
- Execution. By me, by your team with my direction, or mixed.
- Review loop. Monthly numbers, in plain language, against the plan.
How this ran once
Six markets at once for one brand: Sweden, South Africa, Kuwait, the UAE, Korea and Mexico. Six separate strategies instead of one playbook translated six times. An external agency producing in five languages at fifteen to twenty pages a month, every page taken through development to launch, and an hreflang setup that had to keep six versions of a page helping each other rather than competing.
Questions I get before the first call
“Can we just translate the English site?” You can, and it will rank for translated phrases nobody searches. Translation is the cheapest part of an international SEO strategy and the least decisive.
“Do we need a separate domain per country?” Usually not. Subfolders with correct hreflang are easier to maintain and far easier to repair when someone gets it wrong, which someone will.
“Our developer says hreflang is done.” Then it is worth twenty minutes to check. Most of the time I find the tag present and the return links missing, which means it is decorative.
The scope, plainly
Included. Technical SEO services across markets, architecture and hreflang, indexation and crawl control, page speed, structured data, keyword and results-page research per market, and either the execution or the direction of it.
Not included. Buying links, or promising a position by a date. If either is what you are shopping for, I am the wrong call and will say so in the first reply.
The part that takes time
SEO compounds. It does not sprint. If someone promises you page one in 30 days, they’re describing either an accident or a penalty in progress. What I promise is a system that gets stronger every month and survives updates.
What is international SEO?
International SEO is the work of making one site rank in more than one country or language. It covers hreflang, which version of a page each market should see, local search behaviour that does not translate, and the setup that stops your own pages from competing with each other.
What is technical SEO?
Technical SEO is everything that decides whether a search engine can crawl your site, understand it, and trust it enough to rank it. Crawl control, architecture, page speed, structured data. It rarely wins a market on its own, but it sets the ceiling on everything that does.
How do I hire an SEO consultant?
Ask for the last three projects and what happened to traffic and revenue, not to rankings. Ask who does the actual work. Ask what they would stop doing on your site. Whoever answers those without opening a proposal deck is usually the one worth hiring.
What does an SEO consultant do?
Three things, in this order. Decide what the site should be found for, which is research and competitive reading and not a keyword list. Find what is stopping it, which is technical, structural and content work measured against that decision. Then either do the work or brief the people who will. The last one is what separates consultants from each other. Anyone who hands over a document and leaves has done a third of the job, and the two thirds that move rankings are the ones that did not happen.