Experience.
Multi-market SEO for an international brand, agency-side client work, a business taken from zero to page one, and a publication AI engines now cite.
What I am open to
I take consulting engagements, and I am open to a senior in-house role. I have run the whole chain alone, and I have run it with an agency, a development team and a content team around me. Both work. What does not is a chain with no owner. If that is the role you are filling, the rest of this page is the short version.
Own publication, AI search visibility
InvestedLuxury.com, a luxury fashion publication I designed, built and wrote from zero on Next.js and Sanity, live since February 2026. Every layer is mine: design, code, content model, editorial line and SEO. Seven months after launch, 90 of its 120 pages are cited in AI answers and 57 appear in Google AI Overviews. Read the case study →
Senior SEO, international iGaming brand
Six markets, one brand, six strategies: Sweden, South Africa, Kuwait, the UAE, Korea and Mexico. Not one playbook translated six times. I owned content and SEO strategy across all of them, managed an external agency producing in five languages at fifteen to twenty pages a month, and walked every page through the development team to launch. Monthly budgets up to €20K across content and links. Technical work across all six: architecture, hreflang, indexation, crawl and speed.
Digital marketing and project manager, agency side
Four to five client accounts at once, end to end. Scope, client communication, and coordinating design, content and development so projects shipped. I built the sites too: WordPress with Elementor and WooCommerce on one side, headless Next.js with Sanity on Vercel on the other. Structured data and JSON-LD across client sites. Core Web Vitals, architecture, indexation, and the measurement stack behind all of it. Content and paid campaigns across Google, Meta and LinkedIn.
SEO specialist, first in-house role
A twenty-five year old art and office supplies business, wholesale and retail across Israel, with no organic presence at all. I built it from zero and reached page one for around twenty competitive keywords in the category. This is where the audit habit comes from.
Where the international part is real
I lived in Spain for seven years and in Milan for close to a year, and I work in Hebrew, English and Spanish. In Spanish I also ran SEO for the Mexican market. So when I say a keyword list does not survive translation, it is not something I read in a post.
AI search, and AI in the workflow
AI search visibility is work I own: getting a site cited inside Google AI Overviews, AI Mode, ChatGPT, Perplexity and Gemini, from passage structure and entity signals to crawler access and measurement in Ahrefs. The numbers are on the publication above.
AI inside the workflow is a separate matter: research, audits, content production, automation. Human judgment is the quality gate, not a disclaimer at the bottom of the page.
Research and strategy. Multi-market keyword research, competitor and SERP analysis, content strategy, algorithm update monitoring.
Build. WordPress with Elementor, JetEngine, ACF and WooCommerce. Headless Next.js with Sanity, deployed on Vercel. Structured data and JSON-LD written and shipped, not specified for someone else to implement.
Technical SEO. Audits, site architecture, hreflang, indexation, crawl, Core Web Vitals.
AI search. Passage-level optimization for AI citation, entity and schema consistency, crawler access, AI visibility tracking across Google AI Overviews, ChatGPT, Perplexity, Gemini and Copilot.
Measurement. GA4, Search Console, Ahrefs, Semrush, Screaming Frog, Tag Manager, Looker Studio, Google Trends.
Languages. English, Hebrew and Spanish.
“She rebuilt our entire digital platform in under a month. Online sales went from nothing to a significant share of company revenue.”
Education
Digital marketing, SEO, PPC and web development at ThriveDX, Ramat Gan. BA in photographic communication, journalism and new media at the Jerusalem Multidisciplinary College.
The photography half is why the design decisions do not get outsourced. The journalism half is why a brief starts with the reader and not with a keyword.