Site brief · Twenty questions, about fifteen minutes

Site brief.

The answers here decide what I build, so it is worth fifteen minutes of your time.

Twenty questions, about fifteen minutes. This is the part where I stop guessing.

Take your time with it. The answers here decide what I build, and a thin answer usually turns into a thin page. If a question does not apply to you, skip it.

Your name

Company

Who gives final approval on the text and the design?

What do you sell, in the words your customer would use?

Who makes the decision to buy, and who influences that person?

Why do customers say they chose you over a competitor?

What do you not want people to think you are?

Which countries and which languages does this site need to work in?

Your current site address

Which pages must keep the same address after the rebuild?

Is there a date this has to be live by, and what is the reason for that date?

Which pages do you expect to have?

Does the site need to do anything beyond showing information?

Which clients, numbers or quotes may I publish, and which stay private?

Is there something you want on the home page that I would not guess?

Your logo files

Your brand colours and fonts, if you have them defined

Two or three websites you like, and one line on why for each

One website you do not like, and why